The evolution of Nike.com and full flash websites...

Posted At : August 7, 2008 1:07 PM | Posted By : Jeff
Related Categories: Adobe,Flash

For the past few years the common experience was that when you went to Nike.com you could expect to see a website that was completely in Flash. Just recently that appears to have changed. While Nike.com has Flash at the top of the page for a video player, the rest of the page is in HTML.

While this may shock some Flash evangelists, I think that this is a move for the best. More and more you will begin to see sites that were completely in Flash begin to move away from that approach. These reasons are not only for SEO reasons, but also other issues like load times and accessibility.

What does everyone else think? Is the era of full websites being in Flash dead?

Comments (6) |

Print |

Send |

del.icio.us |

Linking Blogs | 1247 Views

Comments (Comment Moderation is enabled. Your comment will not appear until approved.)

[Add Comment]

Well, at least now we'll be able to find them when we search on "Nike".... [kidding]

(I don't much care; that decision is between the site creator and their audience.)

jd

# Posted By John Dowdell | 8/7/08 3:13 PM

I think you haven't left good URL?
All I see is Flash, and clicking more reveals more Flash sites...

anyway it's totally opposite,
it's not if the era of Flash site is next or it's over it's about that era of Rich Experience site is next inevitably

# Posted By MrSteel | 8/7/08 9:54 PM

actually I didn't chose US as my country as it is not,
select US version to see hybride Nike site.

# Posted By MrSteel | 8/7/08 9:59 PM

I agree. I see no future for Full Flash sites other than for experimental stuff and micro-sites made by "fancy" agencies. We'll never get those to quit doing it anyway ;-)

J

# Posted By Jensa | 8/8/08 12:43 AM

Sorry if you can't see it. I see it here:

http://www.nike.com/nikeos/p/nike/en_US/

It has the top in flash, but the links under it are all simple images in html.

# Posted By jeff | 8/8/08 7:19 AM

Jeff,

I agree with your conclusion however I disagree with your interpretation of Nike's direction as leaving (full) Flash. Flash is fairly accessible and the load times should be appropriate if you have a tight union of development and artist.

I see Nike's general direction as creating more usable experiences by giving the consumer the ability to generate brand experiences. You see this numerous Nike sites offering up free high digital assets and more content (pixel/total pixel area) than most sites out there.

Also let's not forget that FP9+ has fullscreen :).

-X.

199.2.242.199

# Posted By X. | 8/13/08 12:09 PM

[Add Comment]

Sun

Mon

Tue

Wed

Thu

Fri

Sat

The Warp

The evolution of Nike.com and full flash websites...